More budget on older roofs
Focus the campaign on older-roof homes and the kind of work you want.
Demand Gen
We run the campaign. You take the calls.
Demand Gen is a PorchRocket service built on our property data. We find the older-roof homes in your market, personalize the campaign under your brand, and route every response to your team.
You choose the market and approve the message. We handle the list, message, mail, and tracking.
Example roofing marketSelected
Homes in the market50,000
Good targets5,000Older-roof homes
Lower priority45,000Keep the budget focused
- 1We select
- 2We personalize
- 3You get every response
Randomized field test
Property-specific mail won this test. In one randomized field test, house-specific writing produced nearly 2× as many signed contracts as generic roofing mail from the same selected list. See the field result
More than a mailpiece
One campaign. Six ways it helps you grow.
We focus the budget, build your name, strengthen your routes, and route every response to you.
Your name before the need
Build recognition before age, a leak, a search, or a storm makes the roof urgent.
More reach, same team
Reach more of the right homes without hiring more reps.
Warmer canvassing routes
Mail selected streets before reps knock. Your name and the rep tell the same story.
Every response is yours
The campaign carries your brand and routes its responses directly to your team.
Get ahead of demand
Run before storm season, around current jobs, or before opening a new market.
Fully managed campaign
You pick the market. We run the campaign.
No list to clean. No mail to build. No software to learn. We handle everything from finding homes to tracking results.
- Start
Give us one ZIP or area and tell us what kind of work you want.
- Find
We build the older-roof home list.
- Build
We write and design the campaign under your brand.
- Tailor
Each home gets a message tied to that property.
- Mail
We print, check, schedule, and mail the campaign.
- Connect
We route every campaign response directly to your team.
- Equip
Your team gets a Property Roof Snapshot for follow-up and canvassing.
- Track
We count what comes back and plan the next run with you.
Your part: pick one ZIP or area, shape the message, and follow up with responses.
Running your own campaign?
Ground Control gives you the same property data we mail from. Pick roof age, material and size, then see your price.
Questions roofers ask about Demand Gen
Is PorchRocket just a direct-mail company?
No. PorchRocket finds the homes, builds the campaign under your brand, makes it easy to respond, and tracks sales results.
What makes a home a good target?
PorchRocket uses estimated roof age and other property facts to find better-fit homes. The roofing company chooses the market and kind of work it wants.
Will the campaign look like PorchRocket?
No. The campaign is built around the roofing company. The homeowner sees that company’s brand, positioning, response path, and chosen team.
Can PorchRocket support canvassing or storm strategy?
Yes. Roofing teams can run a campaign before reps enter a neighborhood, before storm season, after a storm, around current jobs, or in a market they want to open.
What happens when a homeowner responds?
The homeowner gets one clear next step. Every response goes to the roofing team with the property details and Property Roof Snapshot.
How much work is this for the roofing team?
The roofing team chooses the market, shares the brand, and shapes the strategy. PorchRocket handles data, copy, design, personalization, print, postage, the property experience, routing, quality assurance, and tracking.
Your market, prioritized
See it in your market.
Give us one ZIP or area and tell us what kind of work you want.